Affiliate Marketing, It's Over ...

I've been running an experiment using affiliate marketing since 1999. That experiment ended this week. Over time, I saw less and less value ... and fewer and fewer revenues. So I finally pulled the plug.

The affiliate marketing experiment was over-the-counter.com. It started out in 1999 as an affiliate of PlanetRX. When PlanetRX flamed out, I switched over to Drugstore.com's affiliate program.

But over-the-counter.com lives on. And this time, like Southside sang, "this time, it's for real."

From the very beginning, over-the-counter.com was about reducing stress. In the beginning, it used affiliate marketing to bring customers and the embarassing products they sought together. But now, it's the real deal.

Perhaps you wondered why I wrote about ecommerce hosting a couple of weeks ago.

Now you know why. :)

So whether you're looking for Certain Dri, a pregnancy test, an athletic supporter, or some other embarassing item, you'll want to check out over-the-counter.

I still believe in affiliate marketing, when it's done correctly ... so much so, that over-the-counter.com is offering an affiliate program of its own.