Internet Mortgage Leads

I'm not an Internet mortgage lead, but you wouldn't know that by my inbox. Each day, Eudora is stuffed with offers. Some of those offers are looking to sell me Internet mortgage leads, while others are working me like I'm an Internet mortgage lead.

Clearly, the mortgage industry is hungry for leads ... but I'm not one of them. Lead generation is an interesting topic, indeed ... and there seems to be more than a bit of monkey business involved. What's most interesting (to me, at least) is the connection between the unsolicited commercial email shilling for mortgage leads and the companies that sell them.