Digital Asset Management

Can't find that file? Digital Asset Management (or DAM for short) allows your organization to smartly store and access digital audio, video, images, and other graphics. Generally speaking, digital asset management systems are specialized central databases that allow quick access to non-text data. While the practice of digital asset management first took off with advertising agencies, print publishers, catalog houses, and broadcast news organizations in the 90s, it quickly spread to a broad spectrum of users. Digital Asset Management, Continued