Email Marketing

I've been called into the email marketing fray more than a few times. But I have become increasingly hesitant to become involved with these projects. I'm convinced that the effectiveness of email marketing campaigns has been so severely comprimised by the onslaught of spam, that it makes less and less sense to tred in these waters.

Email marketing isn't dead. Yet.

But it's being buried under the collective carcass of unsolicited commercial email. The Can Spam Act doesn't seem to have any teeth. It might be a step in the right direction, might be, but hardly.

Nine out of Ten pieces of mail in my inbox are spam. And that's after my ISP runs their filters.