Internet Mortgage Lead for Free?

I write about Internet mortgage leads because the subject fascinates me. A few days ago, I penned a short piece about the many Internet mortgage lead offers that land on my desk. They continue to flow into my inbox.

Please don't take me wrong. I'm all for the concept of generating Internet mortgage leads. But I feel quite strongly that they should be generated in an ethical manner. Our economy is fueled by the phenomena of refinancing. It's essential that the refinancings continue unabated. Just do it the right way, I say.

With that in mind, I offer the latest example of an offer for a free Internet mortgage lead:

Hi there,

I am an account executive at [Internet mortgage lead company name removed]. We are currently generating 700-900 leads a day through pop ups, telemarketing and opted in emailing. We would like to offer you a free lead in your area. This lead would be no more then 24 hours old.

Simply, give me a call or respond to this email, and we will provide you a free lead to try out with no obligation. Due to all the bogus lead generation companies out there, we know we must go the extra mile to gain customer confidence. We look forward to doing business with your company.

Best Regards,
[name removed]
Account Executive
[Internet mortgage lead company name removed]
phone [removed] ext. [removed]
fax [removed]

Needless to say, I am dubious about the account executive's claim of "opted in emailing" ... since his message was sent without a personal salutation and lacking the proper can-s-p-a-m items, such as a working unsub link and a snailmail address.

:)