Internet Mortgage Leads

Do you need Internet mortgage leads? My mailbox literally runneth over with Internet mortgage lead offers. Perhaps by virtue of the fact that I've written about Internet mortgage leads a number of times in the past, folks seem to believe that I'm in the market for leads. Nary a week goes by when I fail to receive a bunch of Internet mortgage lead letters. This is a scary phenomena, as rates bounce around on their way upward.

While mortgage rates are a substantial amount higher than they were last year at this time, there are many indications that they're going to take a big jump once the Fed ups their rate. To be sure, refinancings are off from the record levels, but they're still taking place at a respectable clip. Many of those are no doubt placed as a result of mortgage leads that have been generated on the Internet. What will happen when Mr. Greenspan and company press the up button remains to be seen.

As a journalist, I'm quite interested in the generation point of these Internet mortgage leads. It would seem like a good number of these leads may be created as a result of unsolicited commercial email ... like the ones that beg my pre-teen daughter to apply for a mortgage. Since when did she qualify as a legitimate Internet mortgage lead?

And just as appalingly, I've seen mortgage lead generation campaigns literally pop up in spyware spawned pop-up windows. It would appear that various financial institutions are less than concerned about the source of their Internet mortgage leads. And that's truly unfortunate.

I believe that mortgage professionals should ask about the true source of their Internet leads. This is an important issue that is too easily overlooked in the mad dash for short-term profitability.