Trade Show Marketing Idea

While Comdex is kaput--at least this year--trade show marketing remains an important aspect of the high-tech world. The sands have shifted to smaller, more focused events. It's not surprising, with Comdex imploding as the tech economy cooled off. High-tech trade show marketing had to take a different course to survive. Trade shows can be a lot of fun, to be sure, and trade show marketing can be highly effective. But only if it's done right ... [ Trade Show Marketing, continued ]